#Showbiz: Indie music fete TAPAUfest 2022 to be held in scenic Lenggong
Published by
New Straits Times
Summary
Featured as Project Manager and Facilitator for Kakiseni's 'Bengkel + Layar' programming, an extension of the TAPAUfest music festival.
About
A visionary arts manager, Lyla drives impactful initiatives that bridge creative expression with community development and national heritage.
With a proven track record in strategic program development, grant acquisition, and multi-stakeholder collaboration, she has significantly expanded access to arts education and championed cultural preservation across Malaysia.
From 2017 - 2023, Lyla contributed to an art collective called Kekabumi through her writings and direction for music videos, as well as styling works for local musicans and artists.
Work
Kuala Lumpur, Malaysia
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Summary
As Vice President, Lylatul spearheads programme development and community outreach, securing grants, and fostering strategic partnerships to expand arts access and education in Malaysia.
Highlights
Drove strategic partnerships and collaborations that broadened the reach of cultural programmes and festivals, enhancing public awareness and engagement in the arts sector, including the BOH Cameronian Arts Awards and Kakiseni International Arts Festival, frequently featured in national media interviews and news coverage.
Ensuring collaborative success in numerous development programmes and awareness campaigns that championed arts and cultural heritage, including the Kelab YSD-Kakiseni Junior programme which received significant media attention.
Led awareness engagements and development programmes, managing complex projects with multiple partners to ensure successful execution and impactful outcomes for arts and cultural initiatives.
Kuala Lumpur, Malaysia
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Art Collective
Summary
Co-founded Kekabumi, an all-female creative collective, leading creative direction and project execution to support emerging artists and drive social impact through collaborative art projects.
Highlights
Directed, styled, written, and produced multiple music videos for prominent Malaysian musicians (e.g., Talitha Tan, LUST, Spooky Wet Dreams, Lunadira), significantly elevating their artistic profiles and audience reach.
Championed the use of art as a medium for social activism, developing and implementing projects that encouraged community engagement and social awareness through creative expression.
Managed end-to-end creative projects from concept to execution, ensuring artistic integrity and impactful delivery for diverse clients and initiatives.
Kakiseni
|Project Manager & PR
Kuala Lumpur, Kuala Lumpur, Malaysia
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Summary
Managed arts and event projects, overseeing logistics and stakeholder coordination to ensure successful execution of cultural initiatives.
Highlights
Coordinated with various stakeholders, including artists, vendors, and partners, to facilitate event success and achieve project objectives.
Implemented effective project management methodologies to streamline operations and enhance efficiency in arts and event productions.
The BIG Group
|Marketing Executive
Kuala Lumpur, Kuala Lumpur, Malaysia
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Summary
Executed branding and customer relations strategies to enhance market presence and foster customer loyalty.
Highlights
Developed and implemented marketing strategies that strengthened brand visibility and improved customer engagement.
Managed customer relations initiatives, contributing to enhanced customer satisfaction and loyalty.
Supported branding efforts through various campaigns and communications, ensuring consistent brand messaging across all platforms.
Blu Inc Media
|Web Writer
Kuala Lumpur, Kuala Lumpur, Malaysia
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Summary
Produced engaging web content for journalism and publishing, contributing to online presence and audience engagement.
Highlights
Authored compelling web content, including articles and features, for a prominent media organization, enhancing online readership and engagement.
Conducted research and interviews to produce accurate and informative journalistic pieces across various topics.
Contributed to the digital publishing strategy by creating content optimized for web platforms and audience reach.
Volunteer
Japan Foundation Kuala Lumpur
|Gallery Sitter
Kuala Lumpur, Kuala Lumpur, Malaysia
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Summary
Supported the exhibition 'Print Expressions from the 1970s', focusing on the work of 14 artists who developed a print movement in Japanese contemporary art.
Highlights
Provided on-site support and information to visitors for an exhibition showcasing Japanese contemporary print art.
Contributed to the smooth operation and public engagement of a significant cultural exhibition.
Education
Universiti Teknologi Mara (UiTM) Shah Alam
Shah Alam, Selangor, Malaysia
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Bachelor of Communication and Media Studies (Hons.)
Journalism
Grade: CGPA 3.70
Courses
Recipient of JPA Scholarship
Universiti Teknologi Mara (UiTM) Alor Gajah
Melaka, Melaka, Malaysia
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Diploma
Communication and Media Studies
Grade: CGPA 3.85
Courses
Recipient of Vice-Chancellor Award
Publications
Hikayat Series and Workshops by Kakiseni featuring Wayang Kulit performance
Summary
Programme Director for Hikayat Series and Workshops.
Kakiseni Junior and 'Seni Making A Difference' champions arts education
Published by
The Vibes
Summary
Featured as Project Manager and Programme Director for initiatives promoting arts education.
'Peszta' all-day arts event ready to give KL's Kampung Attap a Merdeka buzz
Published by
The Star
Summary
Featured as Programme Director for an all-day arts event.
Seni Lokal on SUKE TV (Live stream)
Published by
SUKE TV
Summary
Featured as a Programme Officer, discussing local art.
New arts platform for children
Published by
The Star
Summary
Featured as Project Manager for a new arts platform.
Kakiseni Junior to help artists earn by drawing out children's interests
Published by
theVibes.com
Summary
Featured as Project Manager for initiatives supporting artists through children's interests.
Malaysian celebrities read folk tales in Hikayat Storytelling online series
Published by
The Star
Summary
Featured as Project Manager and Copywriter for an online storytelling series.
Insta takeover: The Other Festival in Ipoh offers viewers a virtual adventure
Published by
The Star
Summary
Featured as Festival Curator and Writer for The Other Festival.
'Rahman's Big Break' keeping traditional Bangsawan theatre alive
Published by
The Vibes
Summary
Featured as Project Manager and Copywriter for a project preserving traditional Bangsawan theatre.
Kekabumi on telling personal stories
Published by
CLEO COOL KL
Summary
Featured in an article about Kekabumi's approach to personal storytelling.
eMpowering Youth Across ASEAN
Published by
ASEAN Foundation
Summary
Featured as Programme Manager for a youth empowerment initiative.
Kakiseni puts on pre-show for The Other Festival in Ipoh, offers up experiences with sound
Published by
The Malay Mail
Summary
Featured as Festival Curator and Copywriter for a pre-show event.
Mak Yong storybook aims to preserve the endangered traditional Malay dance
Published by
The Malay Mail
Summary
Featured as Project Coordinator and Media Liaison for a cultural preservation project.
The Other Festival 2017 - Feast For Artists
Published by
Ipoh Echo
Summary
Featured as Project Manager and Copywriter for The Other Festival.
Shadows introduces art of 'wayang kulit' to children
Published by
Free Malaysia Today
Summary
Featured as Project Coordinator and Media Liaison for an arts education initiative.
Languages
English
Malay
Certificates
Trauma Informed Coaching
Issued By
Women's Aid Organisation (WAO), WOMEN:girls
GOAL Coach
Issued By
WOMEN:girls (Standard Chartered)
Seeing Through Photographs
Issued By
Museum of Modern Art (MOMA)
What Is Contemporary Art
Issued By
Museum of Modern Art (MOMA)
Prevention of Sexual Exploitation and Abuse
Issued By
UNICEF
Prevention of Sexual Harassment and Abuse of Authority
Issued By
UNICEF
Child Rights and Why They Matter
Issued By
UNICEF
Skills
Arts Management
Programme Development, Community Outreach, Grant Acquisition, Stakeholder Engagement, Festival Management, Arts Education, Cultural Preservation.
Creative Direction
Music Video Production, Styling, Writing, Creative Project Management, Artistic Vision.
Project Management
Event Management, Logistics Coordination, Cross-functional Collaboration, Timeline Management, Budget Oversight.
Communications & Media
Journalism, Web Content Writing, Branding, Customer Relations, Media Liaison, Copywriting, Public Relations.
Social Impact & Community
Youth Empowerment, Trauma-Informed Coaching, Social Activism through Art, Community Development, Human Rights Advocacy.
Leadership & Strategy
Strategic Planning, Team Leadership, Entrepreneurship, Program Direction, Partnership Development.
Interests
Arts & Culture
Performing Arts, Visual Arts, Music, Cultural Heritage, Traditional Arts.
Community Development
Youth Empowerment, Social Issues, Non-profit Work.
Journalism & Media
Writing, Digital Content, Storytelling.
Projects
Girl Guide by Kekabumi at Kafe Tuju, Vans Malaysia
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Summary
Served as a representative speaker for International Women's Day 2023, organized by Kekabumi in collaboration with Vans Malaysia.
ePemula Launch
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Summary
Served as an Event Specialist for the ePemula Launch at the Ministry of Finance Malaysia.
Dewa Kotaraya at Spooky Wet Dreams
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Summary
Provided styling for Spooky Wet Dreams' second album 'Dewa Kotaraya', following their 2018 debut.
gave u my he3@rt at Talitha Tan (Music Video)
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Summary
Directed the music video for Talitha Tan's song 'gave u my he3@rt'.
Pocket-Making Workshop
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Summary
Facilitated a pocket-making workshop at Vans Malaysia for International Women's Day 2022.
21st Century Spy at LUST (Music Video)
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Summary
Produced and wrote the music video for LUST's song '21st Century Spy'.
Tech Fest 2020
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Summary
Served as Assistant Producer (Livestream) for Tech Fest 2020 at PIKOM.
World Cancer Day Launch
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Summary
Managed the World Cancer Day Launch for the Malaysian Oncology Society.
Hari Unesco Malaysia
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Summary
Managed the Hari Unesco Malaysia event at the Malaysian National Commission for UNESCO (MNCU).
Tending To Your Miseries
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Summary
Authored a side project titled 'Tending To Your Miseries', exploring themes of dark humour and mental health.
World Children's Day Launch
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Summary
Managed the World Children's Day Launch at UNICEF Malaysia.